As part of their strategy the brand image changed with the idea of a new mascot; younger and refreshed. That’s how the current store character ‘Gollo’ was created.
Today the store chain is comprised with more than 120 stores, more than 700 thousand square feet of sales area, more than 400 thousand customers, and 1,600 employees. Service, friendship, and commitment are the values that have made Gollo leader in retailing technology, furniture and home appliances in the Costa Rican market.
Gollo’s policy has always been lower prices, with the best possible care and exceptional customer service during and after sales.
It was expanded to 31 branches operated in different cities in Costa Rica.
“Gollo” character is born
GOLLO becomes the store chain´s commercial name and key graphic in advertising.
In February Gollo launches its e-commerce gollotienda.com offering its loyal customers another point of purchase with online chat support, in-store pickup and home delivery.
GOLLO OPTICAS IS LAUNCHED
with the purpose to offer its clients lenses and frames for eye, sunglasses with easy payment plans, as well as ocular medical consultations with specialists, and advanced technology machinery.