Central Americans identify the company by its logo and colors, besides the famous character “Facilito” (easily), born out of the imagination of an employee whose motto was “I sell it easily, you take it easily, you pay easily”.
Its selling strategy changed from agricultural inputs to retailing household appliances. The first stores were known as Curacao Trading Company.
Operations were strengthened in Guatemala, El Salvador, Honduras, Nicaragua and Dominican Republic.
Two stores were opened under the name of UNICOMER.
Open its e-commerce site.
It opened a sister store La Curacao Cash.
The chain branched more than 200 stores.
The store 1000 was opened in Honduras.