Courts and Cricket West Indies Alliance

Jun / 05 / 2025

We’re proud to announce the alliance between our brand Courts and Cricket West Indies (CWI), two icons deeply rooted in Caribbean identity. This partnership represents much more than a sponsorship, it’s a way to grow even closer to the Caribbean and support a sport that lives at the heart of the region.

With over 60 years of supporting the growth and dreams of millions of families across the region, Courts takes another step forward in its commitment to the community by supporting cricket, a sport that not only unites nations, but also ignites Caribbean pride and passion. This strategic partnership launches alongside the much-anticipated “Full Ah Energy” series and strengthens our connection to what truly moves the Caribbean.

This alliance will allow us to drive concrete initiatives that create impact and transformation in our communities.

  • We will support the development of cricket from the ground up, creating opportunities for young talent and promoting inclusion through sport.

  • We will foster fan experiences, bringing people closer to the game they love and strengthening their emotional connection with their teams.

  • We will support the region’s most important tournaments, contributing to the growth and sustainability of the sport throughout the Caribbean.

As our Vice President for the Caribbean, Felix Siman III, expressed:

“For us, supporting this sport means investing in the heart of Caribbean culture and in the dreams of the next generation.”

Just as Courts has been part of the home and daily life of millions of Caribbean people, this alliance is a celebration of who we are: bold, resilient, and deeply passionate.

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