June/01/2022
Our commercial brand La Curacao is one of the most positioned brands in the minds of Central American consumers, occupying top positions in El Salvador, Honduras, Nicaragua and Guatemala, according to a research conducted by the consulting firm Kantar Mercaplan and “Estrategia y Negocios” magazine.
With more than 2,000 interviews in 7 countries in the region, the results positioned La Curacao as number 1 in the home appliance store category in El Salvador and Honduras, while occupying top positions as well in Guatemala and Nicaragua.
In El Salvador, the positioning of our brand in the minds of Salvadorans stands out in a special way, since for the seventh consecutive year we are ranked as number one.
This recognition is a reflection of our customer-focused strategies and the hard work of our teams, who every day strive to improve our customer’s quality of life, providing them with the best products and services. Thank you Central America for opening the doors to your homes!
Oct/10/2024 The new Drax Hall store, strategically located on the North Coast, was opened on October 10th, 2024...
Sept/30/2024 This year, at Grupo Unicomer, we are celebrating two major milestones for our flagship brand, La Curacao: 60 years in Nicaragua and 70 years in El Salvador...
Aug/12/2024 We are pleased to announce our entry into the U.S. market with the iconic RadioShack brand...
