Jan/19/2026
For the second consecutive year, RadioShack participated in the Consumer Electronics Show (CES) 2026, the world’s leading technology event, reaffirming its commitment to solidifying this new chapter in the United States market and strengthening its position as an iconic brand that continues to evolve with today’s consumer needs.
During the CES 2026, RadioShack showcased a key portion of its new and innovative product lineup, highlighting categories such as Vintage, Audio, Headphones, Portable Chargers, and Smart Home, along with a comprehensive range of gadgets designed for streaming, staying connected, and exploring, aligned with a modern, practical, and on-the-go lifestyle.
The brand’s presence at the event enabled direct interaction with customers, strategic partners, and stakeholders, gathering valuable insights and expectations surrounding RadioShack’s return to the U.S. market. A legacy brand now reintroduced with a refreshed value proposition built around reliable technology designed for everyday use.
One of the highlights we shared at the CES 2026 was how we expanded our catalog to more than 500 SKUs over the past year, along with the growth of our online sales channels,strengthening our presence across additional marketplaces beyond Amazon & Walmart, such as Target, Best Buy, and Macy’s.
Visitors to the RadioShack booth had the opportunity to experience the products firsthand, explore their features, and fully immerse themselves in the brand experience — connecting with a proposal that brings together nostalgia, innovation, and accessibility in one space.
The CES 2026 marked an important step in RadioShack’s journey to continue building relevance in the United States, reinforcing its vision of delivering practical, approachable technology solutions for everyday life.
The RadioShack team feels deeply proud to have been part of the CES 2026 and to have connected with thousands of people who share its passion for technology. This participation reaffirms its commitment to keep evolving, innovating, and bringing reliable technology closer to more consumers around the world.
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