Unicomer Group expands its operation in Paraguay.


As part of its expansion strategy, as of June 2016, Unicomer Group has finalized a trade agreement between its subsidiary ELECTROFÁCIL and A.M. Reguera S.A., through which gains full operational control of CENTRO MOTOR, a motorcycle store chain with 20 branches, that has marketed the YAMAZUKY brand for many years. YAMAZUKY motorcycles are distinguished by their innovative design and proven strength attributes that have earned credibility in the Paraguayan market.

The CENTRO MOTOR stores will be managed under ELECTROFÁCIL’s image, store visual and name, exhibiting and selling in addition to motorcycles, all products and services currently offered in that chain. With this trade agreement, ELECTROFÁCIL, is one of the companies with greater national presence growing from 12 to 32 branches; this will allow significant business growth in short term.

Also, A.M. Reguera and Unicomer Group will work as business partners through the retail strength of ELECTROFÁCIL, boosting sales for motorcycles, appliances and other household items.

A.M. Reguera has represented brands such as Electrolux, Frigidaire, White-Westinghouse, Yamasuki, Matsui, among others. The agreement refers to the transfer of movable property, inventories and human resources available to each of the branches located in major cities throughout the interior of the republic, and the enhancement of skills and strengths of both companies through this integration.

ELECTROFÁCIL began operations in 2008 and from day one it stood out for its spacious store located in the heart of Asuncion, Paraguay’s capital, offering the best cash prices and the most convenient credit offers, and of course the widest range of products to find everything in one place.

This purchase allows Unicomer Group to solidify its position as a major employer, adding 95 jobs to the more than 15,000 it currently generates, and adds 20 stores in Paraguay to the more than 1,000 stores in 24 countries where it already operates. This agreement allows the company to substantially improve its geographic coverage and market share in Paraguay.

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