Our brands are recognized in the Top of Mind 2026 ranking by E&N

Apr/19/2026

We are proud to have our brands recognized in the Top of Mind 2026 ranking by Estrategia & Negocios, reflecting the trust and preference we have built with consumers across Central America.

The ranking is based on a study that identifies the brands consumers recall first within their category, highlighting their relevance and connection with customers. Beyond brand recall, Top of Mind reflects how strongly brands are embedded in consumers’ everyday lives.

In this year’s edition, our brands continue to strengthen their leadership across the region:

  • RadioShack ranks #1 in the electronics retail category in El Salvador and Nicaragua, while also maintaining presence in Costa Rica and Honduras.
  • Gollo holds the #1 position in Costa Rica, reinforcing its leadership in the market.
  • La Curacao is ranked in El Salvador, Nicaragua, and Honduras.
  • Almacenes Tropigas is ranked in Nicaragua within its category.

These results reflect the strength of a customer-centric strategy, where every interaction, product, and service contributes to building long-term trust. Being top of mind is the result of a consistent focus on understanding customer needs and delivering solutions that positively impact their daily lives.

We will continue to strengthen our value proposition across each market, driving innovation, omnichannel capabilities, and customer experience as key pillars of our growth.

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