La Curacao Motors: A New Chain Taking Us Further

Sept / 17 / 2026

We're expanding our automotive business with the launch of La Curacao Motors, our new mobility-focused chain, and the opening of its first store on September 17 on Los Próceres Boulevard in El Salvador.

The new format answers two things at once: sustained growth in the automotive category and the strength of our financial solutions. Combining them lets us offer something different — vehicles, financing, insurance and specialized services under one roof — built around how our clients actually move. It's another step forward for our portfolio and for the way we support people working toward transportation of their own.

La Curacao Motors brings our own brands, AKT and Nero Motori, together with established names in the market 

Beyond motorcycle sales, the offering spans accessories, spare parts and maintenance, backed by financing and insurance managed through our own financial solutions. Clients get advice, product and after-sales support in one place, delivered with the service experience our stores are known for.

This first store marks the start of a broader growth strategy

We expect to have two stores running this year and four points of sale across El Salvador within the next twelve months. From there, we plan to bring the model to the rest of Central America.

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