La Curacao continues to consolidate its expansion in El Salvador and the region


Continuing with its expansion plan, La Curacao, the leading home appliance distribution chain in the region and the Caribbean, inaugurated branch number 39 in Multiplaza Shopping Mall.

The prestigious retail chain has 228 branches in the Central American region and the Dominican Republic. These are part of the more than 1,000 stores that make up Unicomer Group in 24 countries.

The general manager of Unicomer Group El Salvador, Juan José Girón, saidó "Once again, we reaffirm our commitment to generate more employment, competitiveness and investment in the 24 countries where we operate from El Salvador. For us, our growth is much more than a financial investment; we also invest in people, developing programs and initiatives that contribute to improving the quality of life of our employees and the communities in which we operate. We work on opportunities that generate social, economic and environmental value".

The new branch has more than 600 square meters of sales area in addition to the more than 380 thousand square meters that make up all of Grupo Unicomer's stores.

Esta nueva apertura es una muestra del desarrollo que la marca está teniendo en el país. Seguimos creciendo y bringing our products and services closer to every corner of the country with increasingly innovative stores. and tailored to customer needs"explained Juan José Girón, general manager of Grupo Unicomer El Salvador.

With a new shopping experience

The executive added that the new branch will have a unique shopping experience for the chain where customers will be able to interact with all the products in the Touch and Feely areas and the appliance walkway. Likewise, the Dream Factory area will allow La Curacao Multiplaza customers to feel at home to experience the immersive areas in the different home scenarios. This store will have innovative payment methods where our customers will be able to choose and experiment with all the products and take them away in an easy and fast way.

 This new space has complete sections dedicated to selling all the product lines for which the chain is known. It has areas of audio and video, technology, computers, furniture, bedroom, mattresses, small appliances, white goods and ventilation. Also, inside the branch will be an Optical La Curacao with the best ophthalmic products and accessories on credit or cash.

La Curacao is present in El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica and the Dominican Republic. This new branch is part of the expansion plan and expansion of its offer to the customer in its ongoing search for new services and products that together with the specialized advice of its employees, generate a shopping experience that has led the chain to pass from generation to generation. As a leading chain under the prestige of Unicomer Group, La Curacao is committed to El Salvador and its people, making them the most important value and attraction to consolidate its success.

Unicomer Group generates over 16,000 direct jobs in the countries where it operates. In El Salvador there are more than 1,700 employees and thousands of indirect jobs generated seasonally in the customer service area.

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